RTD & Hard Seltzer
IFIC Survey: Convenience Tops Health in U.S. Shopper Priorities for First Time in 21 Years
The 2026 IFIC Food & Health Survey signals a pivotal shift in consumer purchase drivers that beverage suppliers and dis…
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RTD & Hard Seltzer
NutraBio Enters RTD Protein Shot Market With 21g Convenience Format
NutraBio Labs' PROTEIN NOW!™ enters the convenience protein shot segment as a shelf-stable, no-mix SKU available in 12-…
RTD & Hard Seltzer
Lowkey Coffee Enters RTD Cold Brew With Premium Decaf Line
Lowkey Coffee's new RTD decaf cold brew aims to reposition the decaf segment as a premium, distribution-ready SKU at a …
RTD & Hard Seltzer
Functional Beverage Brands Tap Nootropic Trend for Brain-Health RTDs
Brain-health is the fastest-growing functional claim in the RTD and enhanced-water segments, pushing co-packers and con…
RTD & Hard Seltzer
Deli-Adjacent RTD Pairings Gain Shelf Space as Premium Lunchmeat Rises
As Hillshire Reserve enters the premium lunchmeat tier, beverage distributors and on-premise operators eye pairing and …
RTD & Hard Seltzer
Craft RTD Sector Eyes Flexible Co-Pack Models to Cut Capital Costs
As input costs climb and shelf competition intensifies, emerging RTD suppliers are trading owned capacity for contract …
RTD & Hard Seltzer
SUN ICE RTD Clears 1,000 Cases in Month-One Launch
The $4.99-per-bottle RTD positions itself on a per-serving cost story — roughly $2 a cocktail — as value-driven volume …
RTD & Hard Seltzer
Summer Occasions Drive On-Premise & Convenience Beverage Demand
Warm-weather traffic patterns are reshaping planogram strategy and convenience-channel restocking cycles for beverage w…
RTD & Hard Seltzer
Pet-Friendly RTD Packaging Gains Shelf Space as Category Expands
Pet-owner demographics now represent a growing off-premise consumer segment, pushing RTD and non-alc suppliers to explo…
RTD & Hard Seltzer
BeatBox Beverages Rolls Out Coconut Breeze RTD Nationwide for Summer
The Austin-based RTD supplier adds a coconut-pineapple-lime LTO to its wholesaler network as warm-weather velocity wind…
RTD & Hard Seltzer
Nicotine Category Shifts as Sweden's Smoke-Free Milestone Reshapes RTD Market
With Sweden declaring itself the world's first smoke-free nation, functional and nicotine-adjacent beverage categories …
RTD & Hard Seltzer
Cha Yu Repositions Macau Tea Brand Around Cloud Milk Tea SKU
The rebrand signals a route-to-market push rooted in local culinary heritage — a format gaining traction across Asia-Pa…